SportPesa directors being a private company could choose to invest their profits and dividends in any other industry but instead they have directed a huge amount of their revenue to building the Kenyan sports with initiatives like #JengaGame and sponsorships bigger than any other corporate has ever done in the history of Kenya. They have basically changed how things are done.
SportPesa has triggered support for sports from other corporate bodies by taking a lead and showing them the importance of the same. Trying to politicize sponsorships might lead to withdrawal of sponsorships not only by SportPesa but also by other corporates in fear of being politically attacked. So Kenyans have to be very careful.
SportPesa has done what no Kenyan company has done before in supporting local sports. On the Arsenal/South Hampton/Hull City deals, the Kenyan soccer industry stands to benefit the most.
Some of you may ask how. Kenyans will benefit a lot from training, scouting of talent and international visibility of the Kenyan soccer industry.
We have over 10 other betting companies that are white label partnerships from other countries especially Europe which have foreign major shareholding which channel most of their revenue outside the country yet doing little to nothing to better the local sports. The fact is that the government has failed to develop local sports in the past and is time they let SportPesa continue doing what they have not done in decades.
In a nutshell, SportPesa is the best thing that has ever happened to the Kenyan Sports industry. It’s God sent!